Hawthorne, California-based singer, songwriter, and producer Cuco has been challenging musical conventions since his emergence. From the lo-fi bedroom pop of his 2016 debut mixtape “Wannabewithu” to his dreamy first full album, 2019’s “Para Mi,” Cuco has methodically crafted a distinctive Mexican-American musical identity characterized by bilingual vocals, romantic themes, and psychedelic undertones.

With “Ridin'” – released May 9th – Cuco presents an evolution toward a more intimate sound that balances soulful authenticity with organic instrumentation, featuring lyrics that explore heartbreak, joy, and cultural heritage.

The “old school, romantic” aesthetic of “Ridin'” represents a continuation of elements present since his 2017 single “Lo Que Siento.” As Cuco notes, “Even with my synths, if you played those melodies on piano or organ, you’d have a soul record.”

Working alongside producer-musician Tom Brenneck (known for collaborations with Bruno Mars and Amy Winehouse), “Ridin'” serves as Cuco’s thoughtful homage to Southern California’s cultural past – incorporating AM radio influences, Chicano soul classics, elaborate horn arrangements, and vintage automotive culture – while simultaneously offering his mature perspective on relationships and connection.

“Ridin'” rewards listeners with a meaningful musical journey, regardless of destination.