Q: WHAT DOES CHANNEL 24 MEAN? ARE YOU A NEWS STATION?

A: Channel 24 pays homage to the former building (an electric supply warehouse), highlights Sacramento and references music. ‘Channel’ is an electrical term and a river reference – Sacramento is a river city located at the confluence of the Sacramento River and the American River. A 24-channel mixing board is a staple in music and our venue happens to land on 24th street. We had fun with it and love that it has so many hidden meanings.

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